Frank is Running Around Newtown This Afternoon, Missed Coldplay

Overview

Michael Fassbender's papier mache head scurried around Newtown today. Well, a damn good copy. Dendy Cinemas pulled a top notch marketing ploy by dressing up a denim-clad punter in the head of Frank — from the soon-to-open film of the same name.

Stopping for a drink at the Newtown Hotel, Frank was a little late to yesterday's Coldplay party. Discovered via tweeting 'razzis using the film's official hashtag #FindFrank, the mysterious Frank was seen scurrying around King Street ahead of the film's post-Sydney Film Fest opening night this Thursday.

Check out Sarah Ward's review of Frank over here.