The Iconic and Broadway Team Up for Groundbreaking New Collection Bar

You've clicked the button, you've triumphantly parted with half your paycheck, that luscious Pilgrim crusade cape coat is on its way. You spend the next three weeks working from home and ditching dates to avoid missing the courier and when you finally leave the house to restock your dwindling food supplies your courier knocks, waits, drops a calling card in your constantly-overseas neighbours' box. Weeks roll by, your capeless, broke self tracing every step of the way. You email, you call, you whinge. Then your cape finally arrives, three sizes too small.

Delivery giants ParcelPoint conducted widespread surveys focused on online shopper experiences, finding two-thirds of online shoppers regularly miss a delivery. Two. Thirds. Apparently 64 per cent were frustrated by courier calling cards, 60 per cent have problems receiving personal online deliveries at work and 53 per cent don't want parcels left on their doorstep.

After this painstaking research into disgruntled online shopper beefs, Australian go-to online fashion retailer The Iconic, Sydney's Broadway Shopping Centre and ParcelPoint are teaming up to take the guesswork and waiting time out of web-based retail therapy. Set to open Thursday, June 5, The Collection Bar is the first of its kind in Australian shopping centres — fusing online shopping with physical 'traditional' retail experiences.

Perusing brands like Paint it Red, Finders Keepers and River Island, customers shop The Iconic online at their own leisure and have their purchases delivered to a collection point within Broadway Shopping Centre. Then you can stop by and try on your brand new River Island tiger print onesie and if it doesn't fit the way you want it to, you can return it on the spot through ParcelPoint. With The Iconic's outrageously great three-hour delivery policy, online shopping just got a whole lot closer to actually magicking items into your life.

"We want our customers to live inspired, hassle-free lives, which is why we are delighted to partner with Broadway Shopping Centre and ParcelPoint on a true Australian retail first," said Adam Jacobs, Managing Director at The Iconic. "The Collection Bar at Broadway brings the online and offline worlds of retail together to enable customers to shop our range online, try on their new purchase straight away and make a return on the spot for a speedy refund — a true innovation in response to customer needs."

The Collection Bar will be located next to the Customer Service desk on level one in Broadway Shopping Centre. It will be open from 8am to 8pm every day and 8am to 9pm on Thursdays.