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IKEA Is Bringing Its First-Ever Range of Clothing and Accessories to Australia

It includes t-shirts, hoodies, totes, towels, water bottles and key rings — and no, you don't need to assemble them yourself.
By Sarah Ward
May 05, 2021
By Sarah Ward
May 05, 2021

Everyone has at least one piece of IKEA furniture in their house, and likely more than that. Maybe you also own some of the Swedish retailer's Lego storage boxes, too, or a bucket hat made out of the same material as its iconic blue bags. You could've whipped up outfits for your dog using said shopping carriers, and even cooked up its famed meatballs during lockdown. Something that even the brand's biggest Australian devotees won't own, however, is an IKEA t-shirt, tote or key ring — yet, that is.

In 2020, IKEA launched its first-ever merchandise line, kicking off in Japan before releasing in Singapore, Thailand and Korea as well. Now, come Thursday, May 13, it's Australia's turn to get decked out in the brand's clothing and accessories — so get ready to don its hoodies, sip from its water bottles and wipe yourself down with its towels, too.

The range is called Efterträda, and it nods to the company's popular products in a variety of ways. You'll find its recognisable blue and yellow logo on everything, for instance, as well as a minimalistic look in general. Oversized barcodes feature as a key design element, mimicking the type seen on its products — and, because they line oh-so-many walls, the Billy bookcase barcode has been given pride of place. Plus, the towels and water bottles come in either yellow or white, while the key rings have a blue option.

Prices range from $4 for a key ring up to $49 for a hoodie, with water bottles costing $6, totes coming in at $10, t-shirts priced at $19 and towels costing $22.50.

And, to answer the two questions that have probably just popped into your head: no, you don't have to assemble them yourself, or use an Allen key.

IKEA's Efterträda collection will be available in Australian stores from Thursday, May 13. For further details, head to the Swedish retailer's website.

Published on May 05, 2021 by Sarah Ward
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