Ben & Jerry's Has Released a Chocolate Chip Cookie Dough Beer to Support Renewable Energy
The ice cream company has teamed up with 4 Pines on the limited-edition, nitro-infused, ice cream-inspired brew.
When Ben & Jerry's wanted to call for action on climate change, it stuck to its strengths, releasing a new ice cream flavour to draw attention to the topic. When it wanted to specifically target the Australian Government's support for fossil fuels, it did the same as well. But, in its latest effort to support renewables, the dessert brand has decided to branch out. Its new release won't just satisfy your sweet tooth — it'll also quench your thirst.
For a limited time, Ben & Jerry's beloved choc chip cookie dough flavour is no longer just something that you eat. You can now drink it, too, thanks to a collaboration with 4 Pines. The brew tempting your tastebuds: a new Chocolate Chip Cookie Dough Nitro beer. And yes, like ice cream, it's best served as cold as possible.
When you crack open a can — which can be bought individually, in four-packs and in 24-tin cartons from Monday, May 17 — you'll then sip a lactose-infused brown nitro brew. Expect a decadent and creamy taste, as well as plenty of colour thanks to the nitro infusion. You'll also find the beer on tap at selected venues, and on the menu at the GABS Craft Beer and Cider Festival in Melbourne and Brisbane — and if you start hankering for dessert afterwards, well, that's understandable.
When 4 Pines was in the brewing stage, the new beer was made with energy sourced from solar and wind — which powers the brewery's main Brookvale site and headquarters. But that's not the only way that the ice cream-inspired brew is drawing attention to renewable energy. Teaming up with community-owned power company Enova Community Energy, Ben & Jerry's and 4 Pines are contributing funds from the beer project to Enova to use to install solar panels for a community group. So, your next brew can help a worthy party do their bit to help the planet.
Ben & Jerry's and 4 Pines' Chocolate Chip Cookie Dough Nitro beer hits bottle shop shelves on Monday, May 17. You'll also find it on tap at selected venues, and at the GABS Craft Beer and Cider Festival in Melbourne and Brisbane.
Published on May 17, 2021 by Sarah Ward