Paramount Coffee Project Is Expanding to LA
Heading to the big smoke, alongside mates from Reuben Hills and Melbourne's Seven Seeds.
The City of Angels may soon be changing its name to ‘One of the few places in America with good coffee’ as Sydney coffee legends Paramount Coffee Project prepare to pack up their beans and mad skills to open a fair dinkum coffee house in Los Angeles — to teach Americans that Starbucks does not a good cuppa make.
Expanding from their Surry Hills cafe, PCP are just about ready to open their establishment on the very trendy North Fairfax Avenue, in a space that once housed cheapo LA supermarket Three Amigos Produce. The project aims to take a little slice of Australia's now-famous cafe culture and plonk it in the middle of LA. The coffee side of the collaboration includes bigwigs Mark Dundon of Melbourne’s Seven Seeds Roastery and Russell Beard of Reuben Hills in Sydney. Expect tastings and cuppings aplenty.
More Aussie hands are helping to build the cafe; the building is being designed by Sydney-based architecture Alana Cooke and the graphic design is taken care of by Sydney’s We Buy Your Kids because Australians working overseas stick together, ay mate. Here's the sign above the LA store, which is pretty much the greatest shark-based logo ever.
Food-wise, the menu's yet to be revealed, steered by Will Majano (French Laundry, Petit Trois, La Poubelle). But so far, the lads have revealed a broken omelette roll, with shrimp, chipotle aioli and bacon jam.
We're thinking their peanut butter and jelly sweet nachos would go down a treat in LA.
Of course, they’re not the first Australian enterprise to try and crack the American market. Little Collins, Ruby's Cafe and Two Hands are just a handful of Australian run and styled cafes that are replacing NYC’s bagels and filter coffee with flat whites and avo toast. At Two Hands you can grab an Outback Cap, which is a cappuccino and a Tim Tam (hopefully it’s a Double Coat to really do our nation proud). Even Toby's Estate carves it up in Williamsburg. And our unofficial national treasure Messina has even opened a store in Las Vegas.
Sheesh, America takes our baristas, they take our gelato and for what? Well… far better television than we could ever make and Maccas fries but still. You’re welcome America. You. Are. Welcome.
Paramount Coffee Project: Los Angeles will open at 456 N. Fairfax, Los Angeles, next week.
Via LA Eater.
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