Salt Meats Cheese Set to Open Second Store in Mosman
Alexandria's Italian food emporium is venturing north.
Northerners, there's some unfathomably good cheesery coming your way. Alexandria's Salt Meats Cheese is set to open a second store in Mosman on July 1.
Modelled on the Alexandria Salt Meats Cheese store, the new food emporium will take over 150 square metres on Military Road — with its own fromagerie, charcuterie delights, and wine and cheese bar at the ready. We're guessing Mosman fromage institution The Cheese Shop won't be too happy about this, but perhaps they'll be supportive of a fellow cheesesmith heading into the suburb.
So why the northern venture? Salt Meats Cheese co-director Stefano de Blasi says the demand from Mosman was too prominent to ignore. "About 30 per cent of our customers at Salt Meats Cheese are from Alexandria so it made sense that we opened another store on the North Shore. This new hub is all about enhancing the lifestyle of locals," he says. "We do a lot of deliveries in that area so we thought it was time to now have a physical presence, too."
"The store in Mosman is a different market. In Alexandria we are a destination, where everyone needs to drive and come to us for a good reason, whereas in Mosman, although there is a public car park next door, we are located in the middle of a pedestrianised area so locals can walk to us for all their everyday products and ready-made meals," he says.
It's not just salt meat and cheese on offer at the Mosman store. There's a new breakfast and lunch menu in store, serving coffee and pastries for breakfast, pizza focaccia and paninos for lunch and wine, cheese and meat platters in the evening. De Blasic and his cousin Edoardo Perlo will manage the joint, serving imported wines, offering beer on tap and an offsite coffee roaster making a signature SMC blend. Fancypants Mosmanites wanting a little weekend seafood platter can order them to pick up too.
SMC is hitting its stride since opening in 2011; the crew just recently opened their in-store shipping container pizzeria The Pizza Box, and they'll bring their Italian deli fare to Surfers Paradise in June 2015.
Find Salt Meats Cheese at 3/803 Military Road, Mosman from July 1.
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