Satirising and Celebrating Hollywood All at Once: Chatting Showbiz Comedies with Ike Barinholtz, Kathryn Hahn and 'The Studio' Crew

Art imitates life — and parodies it — in Seth Rogen and Evan Goldberg's ace new Apple TV+ series, which perfects the balance between skewering and loving the film industry.
Sarah Ward
Published on March 28, 2025

In the lead-up to new Hollywood-set satire The Studio premiering its first season on Apple TV+, the streaming platform kept doing something that's a well-established element of the entertainment industry: name-dropping. This is the latest project from long-time collaborators Seth Rogen and Evan Goldberg after Superbad, Pineapple Express, This Is the End, Bad Neighbours and its sequel, The Interview, The Night Before and plenty more, with the pair co-creating, co-writing, co-directing and executive producing the series. Rogen (Mufasa: The Lion King) stars, with Catherine O'Hara (The Wild Robot), Ike Barinholtz (Curb Your Enthusiasm), Kathryn Hahn (Agatha All Along) and Chase Sui Wonders (City on Fire) rounding out the main cast. That's a starry group already. Across two trailers, however, a heap of guest parts and cameos were revealed — including for Bryan Cranston (Argylle), Zoë Kravitz (Blink Twice), Paul Dano (Fantasmas), Olivia Wilde (Don't Worry Darling), Charlize Theron (Fast X), Anthony Mackie (Captain America: Brave New World), Zac Efron (A Family Affair), Sarah Polley (Women Talking) Greta Lee (Past Lives), Ice Cube (Teenage Mutant Ninja Turtles: Mutant Mayhem), Rebecca Hall (Godzilla x Kong: The New Empire), Adam Scott (Severance), Ron Howard (Jim Henson Idea Man) and Martin Scorsese (Killers of the Flower Moon).

A few days before the show's Wednesday, March 26, 2025 debut Down Under, the full list of well-known talents appearing on-screen arrived. Dave Franco (Love Lies Bleeding), Jean Smart (Hacks), Johnny Knoxville (The Luckiest Man in America), Josh Hutcherson (The Beekeeper), Quinta Brunson (Abbott Elementary), Ramy Youssef (Poor Things), Steve Buscemi (Transformers One), Zack Snyder (Rebel Moon), Aaron Sorkin (Being the Ricardos) and Parker Finn (Smile and Smile 2) are among them, too. It's clear through the roster of names, in The Studio's ten-part initial season itself, and from talking with a number of the show's cast and guiding forces: this is a series with the utmost of love for the art of making pictures, even as it savvily pokes fun at the whole business around movies. The task that Rogen and Goldberg have set themselves, and achieve winningly, is anchoring the act of parodying Tinseltown with details drawn from real-life experiences, assistance from that enviable lineup of Hollywood folks joining in and a celebratory insider spirit.

Rogen plays Matt Remick, a film executive who has only ever wanted one job: to run the fictional Continental Studios. It doesn't take long for that dream to come true, or for the character to realise what being a studio head truly means. "I got into this because I love movies. But now I have this fear that my job is to ruin them," he tells his mentor and predecessor Patty Leigh (O'Hara). That line is indicative of The Studio's knack for turning reality into astute, acerbic but affectionate viewing — Rogen and Goldberg once heard it themselves, uttered by an IRL executive.

"They're all really close to our experience in some way, shape or form," James Weaver — who co-runs Point Grey Pictures, the production company behind The Studio, with Rogen and Goldberg — tells Concrete Playground about the link between the series' characters and scenarios and actuality. That said, the team's own interactions across their careers were just the beginning. "We met with a lot of people in the industry who are friends of ours, who had run studios, et cetera, and tried to mine their experience for when we're not around. What do they say behind closed doors? And so I think we tried to have an understanding of what those conversations were like."

Personal inspiration remains key across the show, though. "Giving a note to a filmmaker that you really respect, and a note that you know is not going to be popular, is something we've definitely had to do," Weaver continues. That 'been there, felt that' vibe is also crucial to the search for validation at the heart of The Studio. Everyone wants it, executives and megastars alike, whether by getting a gig, having their ideas heard, making a hit, leaving a legacy, winning awards, being thanked in public or being seen to have a worthy job. "Wanting to be thanked at an award show because that's the only evidence that you did anything on it is something that we've seen as well," Weaver advises. "I think we're hoping that that's coming through, that the authenticity of our experience is in the show, and that's partially, I think, what people seem to be liking."

In Matt's Continental team, three fellow studio employees are rarely far from his side: Barinholtz's Sal Seperstein, another seasoned executive; Hahn's Maya Mason, the company's marketing head; and Wonders' Quinn Hackett, an up-and-comer. From their respective time in the business, each is familiar with the types of characters that they're portraying — and that knowledge played a part in their performances, sometimes directly and sometimes in a more general sense. "A lot of studio executives I've worked with over the years, some great, some not so great, but I pulled little moments from a lot of them and put them into Sal," Barinholtz notes. "I have not one specific person. What they wrote was what I basically followed. But as I was putting the costumes on, there's definitely some humans, one could say," Hahn says. For Wonders, "my best friend is an assistant to a director, and she is someone who's very precocious, very ready to take over the world, but definitely has to earn her stripes and bide her time, and I think lots of young, ambitious people can relate to that. So that's one person I had in mind."

As Continental's execs weather everything from endeavouring to capitalise upon the intellectual property-driven movie trend by making a Kool-Aid flick to attempting to capture an expensive golden-hour one-take shot — plus missing footage, casting conundrums, trailer scandals, the Golden Globes and annual US movie theatre-owner convention CinemaCon — chaos is their baseline. Still, Wonders also sees the series as having "a big sense that if you love what you do and you do it with integrity, as sappy as that is, there is going to be something in it for you, some sort of goodwill that comes your way. I feel like these characters find they have sad lives where they just are so dedicated to this one thing, and at the end of the day they kind of find their family. So that's a nice universal message".

Photo by Eric Charbonneau/Apple TV+ via Getty Images.

And that oner? It isn't just a focus of a storyline within the show; long takes are also part of its own style. "It felt like every scene was a play, like you're doing a different play every scene — and just once you got dialled in, once we rehearsed and you knew what you were doing, it was really exhilarating to be in that zone," Barinholtz shares. "It's definitely more challenging, but then it's amazing how much you can accomplish," adds Hahn. "There's something heightened about doing it as a oner that I really, really love."

We also chatted with Goldberg, Weaver, Barinholtz, Hahn and Wonders about the love that's baked into The Studio, that search for recognition that drives its characters, ensuring that the series is relatable far beyond Hollywood insiders, its visual approach, those cameos and more — including how Barinholtz and Hahn's past TV comedy roles on recent greats such as The Mindy Project, Parks and Recreation and The Afterparty came in handy.

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On How Everything in the Series, Jokes and Cameos Included, Filters Through the Show's Love for the Film Industry

James: "At the beginning of the show, we really knew that this was going to be about having a show about how we love making movies. So I think it comes through the lens of that, everything that happens.

So in terms of making jokes about A24 or some of the other companies that are in there, we've made movies with A24. They're great people. They do incredible work. And so I think the entire show is about our experience in Hollywood for the last 15 years, and I think we're trying to bring some truth and some sense of 'this is how it is', but also all through the lens of humour and fun.

As far as the cameos, each of them came about in different ways. Some of them are people we've worked with in the past. Some people like Martin Scorsese or Zoë Kravitz, we met for the first time — and either through the script that Seth and Evan had written or through meetings, we talked to them about how we wanted to portray them in the show. And they were really excited and game.

There is a history, whether it be The Player or The Larry Sanders Show, of Hollywood satirising itself. And so that was something that people understood, what we were going for, and people were really trusting and excited to be there.

I think that we're not necessarily worried that people are going to see the show as some sort of takedown of Hollywood, because we love Hollywood and we love the fact that we get to make movies. It really is more of a presentation of our experience through the comedic lens than it is any takedown of the industry."

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On Barinholtz, Hahn and Wonders' First Impressions When The Studio Came Their Way

Kathryn: "I mean, just to hear that these humans were involved. And I've never really worked with Seth and Evan together. And just the writing of it was just hilarious. And to think of these humans in those parts was really exciting. I couldn't wait to jump in."

Chase: "They're telling very risky jokes, and I remember reading them on the page and thinking 'this is something I've heard behind closed doors, but never on television for all eternity'.

So it's always good when you feel like you're doing something that's pushing boundaries."

Ike: "I remember Seth called me and said 'hey, we're writing ...'. And I said 'I'm in'. And he said 'it's a show about Hollywood'. I said 'I'm in'. And he said 'Catherine O'Hara is going to be in it'. I said 'I'm in. I'm already in.'.

It was the world's easiest 'yes'. It was just literally the world and the writing, and having them and Catherine — and Bryan Cranston, who is in really good physical shape. Beautiful body.

It was the world's fastest and easiest 'yes'."

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On the Search for Validation That's at the Heart of the Show

Evan: "I would say the nice thing about that element of the series is we set out not to make an aspirational version of Hollywood, but to make a real version of Hollywood. And that is the real version of Hollywood. People are very cynical and all that in the world today, but Hollywood is mostly people who are wildly passionate, care deeply and would rather do this than anything else in the world — no matter how high or low they are on the totem pole of success. People just are passionate in a way that most industries aren't.

And so we get to tap into those hopes and dreams in making the show, merely by trying to replicate the real experiences we've had.

And, of course, it doesn't always work out for people, and sometimes it does and sometimes it doesn't, but the passion is the thing that bleeds through it all."

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On the Importance of Balancing Satire and Affection for the Cast — and the Fact That The Studio Takes the Art of Filmmaking Very Seriously

Chase: "I think it's important. And one thing Seth and Evan really tried to hit is the realism of the comedy, and comedy born of situations where people are just trying their hardest and it's just these doofuses who can't quite get it right.

It also helps when our production design is impeccable, the way we filmed it is so high-level and it just naturally lends itself to a more elevated, smart type of comedy than just a slapstick sort of thing."

Kathryn: "Because everything is so elevated, you really feel a certain responsibility to uphold the world around you and the filmmaking around you. And there is less opportunity for hamming around. So everything feels very focused in a way that keeps the energy legit and high and focused."

Ike: "Could not say it better than they just did, so I won't."

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Photo by Eric Charbonneau/Apple TV+ via Getty Images.

On How Barinholtz and Hahn's Past Work on Fellow TV Comedies Such as The Mindy Project, Parks and Recreation and The Afterparty Helped Them on the Path to The Studio

Kathryn: "All good ensembles."

Ike: "Yes, yes."

Kathryn: "Great ensembles."

Ike: "Great showrunners."

Kathryn: "Yes."

Ike: "Great writing."

Kathryn: "Great writing."

Ike: "We're lucky to have been through a lot of those and seen how they all work. And this was different than all those, just because they went about it a different way.

But I think you learn every time you do a show, every time you do an episode of a show or whatever, you learn something, you learn a new trick. So it definitely makes it easier."

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On the Elements of the Series That Most Felt Real for the Cast and Crew

James: "It all feels real to us. I mean, I think we day to day are in these conversations about what kind thing to get behind in terms of a movie or TV show — or who's a filmmaker or a performer that we really believe in. Then we have to have those conversations about 'how is this thing going to make people money?'. It's really this idea of art versus commerce that I think is at the centre of what the show is.

But as Evan was just saying, I think then you put overlay that with characters who care deeply about doing something artistic, but also care deeply about not getting fired. And so I think those two ideas are butting up against each other at all times. And that feels very real.

The executives that we've been working with for 15 years are friends of ours. We've watched them get married to each other and there's a lot of like, a lot of community, in terms of the people that this show is portraying. And so it all feels very real to us when it goes through that lens.

Seth and Evan are also just very, very funny people. So when it comes to making the jokes and the scenarios out of the real thing, they're just very talented at making that funny and entertaining. But it comes from a real place, and I think that's why hopefully people like respond to the show."

Ike: "I'm friends with a lot of people who are studio executives, and I think they like to drink a lot. And so I stole that, and I drink a lot in the show. In real life, moderation — but in the show, I have a problem."

Kathryn: "Always moderation."

Ike: "Always moderation. That's the takeaway."

Chase: "I think also studio execs are people who wield a lot of power, but when they're put in front of actors, who are these big personalities, they can be very shy and kind of cower away. And that's something that's both really fun to play the comedy of and also show the humanity of these characters."

Ike: "That's a good answer."

Kathryn: "I definitely have been in things in which I've seen the mockups for the posters or the possible trailers, and clearly no one has seen the show or the movie. They're so wildly not what the movie's about."

Ike: "Yes, yes, yes."

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On Making the Series Relatable Outside of Hollywood

Ike: "I think that the guys, Seth and Evan, did a very good job — even though the show is undeniably set in this world of movies and studios and executives, I think a lot of the situations in each of these episodes are things that everyone has dealt with.

We've all had a boss who's gotten too drunk. We've all wanted credit for something and we are afraid we're not going to get credit for it. We've all been jealous of a coworker at some point.

So I think a lot of the themes that they deal with in the episodes are universal, and whether you are someone who works in entertainment or around entertainment, or you have nothing to do with entertainment, you'll recognise a lot of those themes and scenarios, and hopefully they'll make you laugh."

Kathryn: "Chances are people watch entertainment, so they'll get an idea of what the situations are. But also it's made with love, and so I think that's a different thing, too. There's such care for these characters and there's such love for this business of making movies, and nobody's really tearing down anybody. And I think that that also feels fun for an audience, too."

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On the Visual Approach When You're Making a TV Series About Filmmaking

Evan: "For our show, the method we filmed it came from two different sources. One was, directorially Seth and I have done a lot of improv comedy feature films where we do a wide shot, medium and we get cross coverage of closeups, and then in editing we mess with all the improv we did. And we just wanted to do something very different, so we thought long extended takes would be a great way to do that and to make it more directorial as opposed to written and edited.

Then through that conversation, we talked about how it could impact the actual storytelling — and the thing we wanted to embrace was the panic that a lot of these people experience in these jobs. These studio heads, even though they're very powerful and very passionate and very intelligent, they're often panicking because they can just lose their job for one big disaster. One flop and their whole job, maybe even their career, could be done or messed up for a long time.

So we thought it would good to anchor people in that mania, and in that intensity, and let them feel the panic — and the best way to do that is make it feel like you are a person, like you are the cameraman, like there's an individual there.

So we used one lens with long takes, and it whips back and forth just like your own head would if you were in that room experiencing the scenario that our characters are."

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On Working with Seth Rogen in His Many Roles on the Series: Star, Co-Creator, Co-Director, Co-Writer and Executive Producer

Ike: "Oh man, I'd worked with him a couple times but never as a director. And he's really incredible, I think, at acting and being present in the scene — but he's watching everything. So if there's a slight little problem in a take, if the camera operator accidentally bumps into someone and the camera shakes for half a second, Seth has seen it. And he will just start laughing and go 'let's go again'.

But he's just very tuned in. I'm very impressed at how much. You would think, that for who he is and what he ingests, he would be just not — but he is so freaking tuned in.

And he's also just an incredibly good-natured guy. I think a lot of times, if something goes wrong, I've seen directors or producers blow their stack and get mad — and I don't know, it's just they're nice Canadian boys who just don't get that upset."

Photo by Eric Charbonneau/Apple TV+ via Getty Images.

Chase: "Doesn't  yell, doesn't get mad."

Ike: "They don't yell."

Kathryn: "You could see sometimes when you screwed up and you're trying to find a word, and then you see him, you see him basically shake his head and look at you."

Chase: "Yeah, yeah, yeah."

Kathryn: "And you're like 'well, save me'."

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On the Securing The Studio's Many, Many Cameos

James: "Martin Scorsese was someone that we all admire and never thought we would have a chance to meet. Seth and Evan wrote a script with him as that character, and we sent it to him and he read it, and he was like 'yeah, I'd love to do it'. And then all of our heads exploded, basically.

But then people like Charlize Theron or Zac Efron, they're all people that we have worked with in the past, so they were people that we could talk to directly and say 'hey, we have this idea for a character for you in our show'.

And then there were some new people we got to meet, like Zoë Kravitz or Olivia Wilde. They were characters that we wrote for the show, and we just had to meet with them and get their ideas on that character. Seth and Evan were on a lot of zooms with each of them before they signed on.

But it was nice, because I think once Martin Scorsese said yes, there were several phone calls that I started with 'so Martin Scorsese's doing the show — so can you do the show?'. And that was really nice, because people would generally say 'yeah, sure'."

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The Studio streams via Apple TV+.

Published on March 28, 2025 by Sarah Ward
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