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Marrickville bagel speciality store Brooklyn Boy Bagels is making sure Sydneysiders aren't missing out on its fresh crispy bagels with a series of pop-ups at different cafes across the city.
The inner west favourite has taken a hit due to the lockdown with wholesale sales down by nearly 50 per cent. "We lost thirty-thousand dollars in just two weeks," New York-bred founder Michael Shafran says. So, in order to get more bagels into hands, Brooklyn Boy is collaborating with some Sydney cafes for special one-off pop-ups across various locations.
On Friday, July 16, Brooklyn Boy will appear at St Ives' Stanley Street Cafe, the first time the bagels have popped up in a north shore location. Then on Saturday, July 17 the bagels move to Surry Hills eatery Tokyo Bird, where Shafran is concocting once-off product collaborations with Tokyo Bird owners Jason and Tina Ang.
"I'm thinking about making a tobiko cream cheese, where the flying fish roe – you know, the kind that you normally use on sushi and sushi dons – brings a kind of smoked salmon quality, but with a texture that's like popping candy," Shafran says.
Each pop-up will run with COVID-safe precautions currently in place at all cafes, and bagels will only be available for takeaway.
More locations are also set to be announced, plus a new outdoor storefront has been set up in front of Brooklyn Boy's Marrickville bakery. The 'Home Away From Home' store is open at 19 Carrington Road, Marrickville, seven days a week.
If you aren't comfortable leaving the home or don't live close to one of the pop-up's, you can also have Brooklyn Boy bagels delivered to your home. Orders over $50 are available for next-day delivery to the inner west, north shore, lower northern beaches, City of Sydney and eastern suburbs for $6.50–9.95 depending on your area.
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