Air New Zealand’s Social Media Breakfast

Overview

Time to satisfy all those hungry social media appetites out there with Air New Zealand's Social Media Breakfast, brought to you by theflyingsocialnetwork.com, and who better to have headline the event than the Digital Director of the 2012 election campaign for the recently inaugurated American President Barack Obama.

Teddy Goff will share tips on harnessing the growing power of social media and insights fresh from the campaign trail, aiming to bring New Zealand businesses together with industry experts to explore the fast-changing world of online engagement, and how to best maximise the potential opportunities.

President Obama’s record breaking 2012 digital campaign raised more than US$690 million, registered more than a million voters online, commanding Facebook and Twitter followings of more than 45 and 33 million people respectively and generated more than 133 million video views.

Goff’s team ran the largest online advertising programme in political history, built groundbreaking tools for online fundraising and campaigning, all while organising hundreds of thousands of volunteers and events through its proprietary organising platform, Dashboard.

Before joining the Obama campaign, Teddy served as Associate Vice President for Strategy at Blue State Digital, one of the world’s leading digital strategy agencies and ran the state-level digital campaigns for Obama’s successful 2008 election bid.

Air New Zealand General Manager of Marketing and Communications, Mike Tod, says that after the success of the first Social Media Breakfast in July this year the airline is committed to continuing to share the world leading digital expertise with New Zealand audiences and quarterly Social Media Breakfast events are planned for 2013.

“We’re thrilled to be kicking off 2013 with a guest speaker of the calibre of Teddy Goff. This is just one way the airline works to nurture and grow social media knowledge and expertise in New Zealand”.

Air New Zealand is the 36th largest airline in the world yet is ranked sixth in the world for social media presence, being viewed as a leader and innovator in the digital marketing space.

Tickets to The Social Media Breakfast are now on sale, so don't go hungry tweeps.