First Look: You'll Soon Be Able to Step Inside the Heeler Home at Brisbane's 'Bluey's World' Experience

Movie World might've badged itself as Hollywood on the Gold Coast, but it's no longer the only big tourist attraction giving visitors to southeast Queensland — and locals as well — a chance to explore their on-screen favourites IRL. Come November 2024, Brisbane will welcome Bluey's World. Get ready to hear "wackadoo!" constantly, and "for real life", too, at this immersive installation that lets you step inside one of the River City's and Australia's biggest hits of the past six years.

Yes, that'd be the award-winning animated favourite that is Bluey. Missed out on staying in a replica of the Bluey house when it was temporarily up for rent in the Queensland capital in 2022? The home of the family-friendly animated phenomenon is now getting a Bluey attraction so that you have another chance to experience the global sensation beyond the TV.

Announced in 2023, originally to open this August, but now launching on Thursday, November 7, 2024, Bluey's World will get you walking around life-sized sets that recreate the beloved series. The Heeler house and yard are part of the setup — and as seen in just-released images of the new attraction, they look the part perfectly.

Maybe you'll be taking your little ones along, or your nieces and nephews. Perhaps you know that appreciating the adorable Aussie show about a family of blue heelers isn't just for kids. Either way, this is big — including literally. Opening at Northshore Pavilion in Northshore Brisbane, the space itself is sizeable, spanning across 4000 square metres.

When Airbnb listed its Bluey abode in 2022, the response was massive. Expect the reaction to Bluey's World to be the same. Already, it has extended its season, sticking around until September 2025.

Once you take the stairs up to the family's porch and enter through the front door, the Heeler home awaits, including the living room. So do recreations of recognisable scenes, characters and even games from the show. And yes, as seen in the series, you can arrive via CityCat.

Visitors can expect to spend 70 minutes bounding through the experience — and will also find a playground and a cafe onsite, with interactive play a focus, taking cues from Bluey episodes in the process. There's a soundscape to match, plus a gift shop, all in a purpose-built venue. And, for big Bluey birthday celebrations, the site is hosting parties as well.

Bluey's World is exclusive to Brisbane, making it a tourist attraction to fans not only locally and nationally but worldwide. Unsurprisingly, that's a big part of the push from both the Queensland Government and Brisbane City Council, who are supporting the BBC Studios- and HVK Productions-produced experience.

Bluey's World opens at Northshore Pavilion, 281 MacArthur Avenue, Northshore Brisbane on Thursday, November 7, 2024 — head to the attraction's website for more information and tickets.