Now Open: La Macelleria Is Scooping Its Artisanal Gelato From New Hole-in-the-Wall Digs at South City Square

Dinner then gelato? A movie followed by some ice cream? Grabbing a scoop just because? Whichever takes your fancy, everyone in South City Square's vicinity can now put La Macelleria's artisanal desserts on their list, with Matteo Zini and Matteo Casone's Brisbane-based chain opening its latest outpost in Woolloongabba.

The Logan Road digs still keep La Macelleria's footprint at four, with its Coorparoo Square venue closing down. So, Zini and company are retaining a presence in the city's east, but in a different new precinct (and with another cinema, this time Australia's first-ever Angelika Film Centre, nearby).

Don't expect to wander inside the latest La Macelleria, however. This is a pint-sized joint, putting its focus on scooping up gelato rather than giving patrons somewhere to sit.

"We are introducing a genuine 'hole-in-the-wall' gelateria, reminiscent of those you would typically encounter in Italy," explains Zini of La Macelleria's new nine-square-metre space, which he's also dubbing "the smallest Gelateria in the southern hemisphere".

Setting up shop in a precinct that also includes hole-in-the-wall taqueria Los Felix, Italian bar and eatery Sasso, Chinese Peruvian joint Casa Chow, Palm Springs-inspired gin-pouring garden bar Purple Palm, and European-influenced wine bar and wine shop South City Wine, La Macelleria's South City Square venue arrives just in time for ice cream season — aka Queensland's warming spring and summer weather when Brisbane's best gelaterias and ice creameries get an even bigger workout than usual.

Joining La Macelleria's existing Teneriffe and West End joints, plus its Mermaid Waters venue as well, the new spot to get a scoop boasts the same creamy artisanal Italian gelato that has made the brand such a hit, of course. Think: flavours such as tiramisu, salted caramel, raspberry cheesecake, mandorla al caffe (aka roasted almond and roasted coffee beans) and bacio Australiano (white chocolate with caramelised macadamia chips).

And, to celebrate scooping up dessert in a new location in Brisbane's east, the chain is throwing a grand opening shindig in its usual fashion — that is, with free gelato. The fun kicks off at 1pm on Saturday, November 25, with freebies available for the first 100 people. After that, you'll pay $4 for a small cup with up to two flavours, $5 for a medium cup with up to three varieties and $6 for a large with up to four types.

Find La Macelleria at South City Square, 148 Logan Road, Woolloongabba — open 1–9pm Monday–Thursday and 1–10pm Friday–Saturday.