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14° & RAINY ON SATURDAY 11 APRIL IN MELBOURNE
By Concrete Playground
February 20, 2020
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By Concrete Playground
February 20, 2020
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The inner east has it all: sports, culture, gardens and the local shops and cafes that bring it all together.

As such, it’s the best place to grab a coffee in Richmond before a game at the MCG, or avoid the sports crowds altogether by sticking to the areas main shopping strips. Browse expensive furniture on Bridge Road before hitting up and down Chapel Street in search of the perfect coat/rug/snack.

Because the inner east can feel large and hard to navigate as a whole, we’ve put together some handy shopping lists in partnership with American Express. Armed with them, you’ll be able to shop small through Richmond, South Yarra, Prahran and Windsor — all while using your American Express Card. Pick your starting point and get going.

GETTING AROUND

The 78 runs all the way along Chapel and Church streets — through St Kilda East, Windsor, Prahran, South Yarra, Cremorne and Richmond — before heading back down the other way. But be wary — on a busy day this tram is almost slower than walking, and you don’t want to miss any of the great shops.

DON’T MISS

Grab a coffee before exploring Fitzroy Gardens; don’t miss the conservatory, which has stood since 1930 and exhibits a number of floral displays each year. Then head across the river to the expansive Royal Botanic Gardens Victoria for the Aboriginal Heritage Walk or take a lap around The Tan if exercise is your thing.

HIGH STREETS

Shopping hotspots in the inner east run the gamut from vintage stores to high-end boutiques. Richmond’s Swan Street and Bridge Road deserve a mention, and the south end of Chapel Street’s vintage mile is not to be missed — this is where you’ll find Chapel Street Bazaar and Design a Space — along with Greville Street.

LOCALS LOVE

When a dinner party is on the cards, locals head to Prahran Market to get all the best ingredients. Inside, Hagen’s Organic Butcher and Ripe the Organic Grocer have the best meat and produce, and Claringbold’s Seafood hosts its famous $5 fish auction at 4.30pm on Saturday afternoons.

THE SHOPPING LISTS

Explore three of the Inner East's most thriving shopping precincts.

Fleur from Market Lane Coffee
The Localist: Prahran
Coming Soon

Your Inner East Hit List

Looking for fresh produce, funky cheese or a one-of-a-kind gift? Find what you're looking for here.
List
Map
  • Design & Style
    South Yarra

    Jolie & Deen

    Locally designed jewellery and fashion focusing on feminine and elegant styles.

  • Food & Drink
    South Yarra

    Bottle House

    This independent South Yarra bottle-o has you sorted for the weekend.

  • Design & Style
    South Yarra

    The Fresh Flower Man

    Behind a colourful green facade, you'll find a neighbourhood florist ready to brighten up your home.

  • Design & Style
    South Yarra

    Marimekko South Yarra

    The esteemed Finnish design house is at home on Chapel Street.

  • Design & Style
    South Yarra

    Mio Tesoro Boutique

    A luxury consignment store selling rare and vintage pieces from international designers.

  • Design & Style
    South Yarra

    Home & Abroad

    This South Yarra gem sells more than just gifts and homewares.

  • Design & Style
    South Yarra

    Botanics of Melbourne

    This South Yarra florist is a one-stop shop for gifts, homewares and, of course, flowers.

  • Design & Style
    South Yarra

    Jay Dillon

    At home in South Yarra, this designer menswear boutique is known for bold colours and statement pieces.

  • Travel & Leisure
    South Yarra

    Deciem

    The Abnormal Beauty Company's flagship Melbourne store is a minimalist haven of good skincare products.

  • Food & Drink
    Richmond

    Berties Butchers

    This organic, paddock-to-plate butcher also has an onsite barbecue cafe.

  • Design & Style
    Richmond

    Pookipoiga

    Stocking a huge selection of gifts, this small Richmond business is trying to make a big impact.

  • Food & Drink
    Cremorne

    Localized Organic Grocery

    Your friendly neighbourhood grocer, supplying the residents of Richmond and Cremorne with organic Australian produce.

  • Design & Style
    Richmond

    The Balcony Garden

    Take your inner city garden to the next level with ethically made ceramics from this Richmond showroom.

  • Design & Style
    Richmond

    Royal Order of Nothing

    A collection of great brands can be found inside this Richmond shop, which has been dressing locals for a decade.

  • Food & Drink
    South Yarra

    Blackhearts & Sparrows Prahran

    The Prahran Market branch of this Melbourne favourite boutique bottle-o.

  • Design & Style
    Prahran

    The Cool Hunter Store

    Born from a design blog, this Prahran store has everything you've ever wanted to buy off the internet.

  • Food & Drink
    Toorak

    Peter Bouchier

    This family-run butcher has been sourcing quality meats since the 1980s.

  • Design & Style
    Prahran

    Robinson Man

    The most comfortable mens cashmere in all of Melbourne.

  • Design & Style
    Prahran

    Fenton & Fenton Prahran

    Vibrant and sophisticated designer art and homewares.

  • Arts & Entertainment
    Toorak

    My Bookshop By Corrie Perkin

    A cosy bookstore run by ex-journalist Corrie Perkin.

  • Design & Style
    Cremorne

    Glasshaus Inside

    This Cremorne warehouse sells a heap of rare and unusual plants

  • Food & Drink
    Prahran

    Prahran Convenience

    A 24-hour convenience store with lots of international and vegan groceries.

  • Food & Drink
    Richmond

    Brogan's Way

    A gin distillery and bar hidden in the backstreets of Richmond.

  • Food & Drink
    Richmond

    Laikon Deli

    Richmond's much-loved European deli and cafe.

  • Food & Drink
    Richmond

    Burnley Brewing

    Just-brewed beer and late night snacks at this 150-seat venue.

  • Travel & Leisure
    Richmond

    Avenue Bookstore

    An award-winning local favourite with great recommendations.

  • Food & Drink
    East Melbourne

    Hard Pressed

    Cuban sandwiches and urban comfort at East Melbourne's newest cafe.

  • Arts & Entertainment
    Prahran

    Greville Records

    Digging around for rare vinyl is half the fun at one of Melbourne's oldest record stores.

  • Design & Style
    Prahran

    Chapel Street Bazaar

    You never know what you'll find at this Chapel Street treasure trove, but you're bound to find something special.

  • Design & Style
    Windsor

    Design A Space

    A gallery of clothes you'll want to wear as art pieces.

  • Food & Drink
    Prahran

    Market Lane Coffee

    Very, very good coffee for the city that loves to drink it.

  • Food & Drink
    East Melbourne

    The Tippler & Co.

    Good for more than just an afternoon tipple.

  • Food & Drink
    Richmond

    The Nutrition Bar

    Health food heaven for those on the go.

  • Food & Drink
    Windsor

    Yellow Bird Cafe

    Yellow Bird's a great spot for a simple brunch or an evening beer.

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