Concrete Playground
October 16, 2019

Along the guiding line of the Yarra and Merri Creek, Melbourne’s inner north is filled with character.

It’s a haven of hobby farms, community gardens and warehouse conversions, along with coffee shops, record stores and some of the best vintage shops around. In fact, there are so many great local businesses in our beloved shopping mecca that it can be hard to know where to start.

That’s why we’ve teamed up with American Express to put together this handy guide to shopping small in the inner north. With it, you’ll be able to navigate the boutiques of Gertrude Street, the warehouses of Smith Street and the vintage shops of Sydney Road as if you were a local. As a bonus, all of these shops and eateries will let you pay with a swipe of your American Express Card.

GETTING AROUND

The 86 tram will take you from the CBD, along Gertrude Street in Fitzroy, before turning left onto Smith Street. After trundling through Collingwood, the tram continues up Northcote’s High Street. For Sydney Road, jump on either the 19 tram or the train headed for Upfield. Once you’re there, you’re best to wander on foot.

DON’T MISS

There’s a reason this area has an arty reputation and you can’t miss soaking in the work of the dozens of creatives that call the inner north home. Browse one of the many galleries, pick up some locally designed wares, catch a gig at the pub and wash it all down with a locally brewed beer.

HIGH STREETS

The inner north is choccas with shopping strips. There’s the ever-popular Brunswick and Smith streets, Sydney Road cutting through Brunswick and Coburg, and Northcote’s High Street, which extends into Thornbury and beyond. Keep an eye out for the side streets though, as gems like Lune and Project Forty Nine are slightly off the beaten track.

LOCALS LOVE

When the sun’s out, nothing screams ‘inner north’ like a picnic at Edinburgh Gardens, or one of the many patches of greenery dotted through the area. McCoppins Clifton Hill is just down the road or the 11 tram will drop you in front of a strip of local shops for some picnic fare.

THE SHOPPING LISTS

Explore three of the inner north's thriving shopping precincts.

Sam from HANDSOM
The Localist: Fitzroy
Coming Soon

Your Inner North Hit List

Looking for fresh produce, funky cheese or a one-of-a-kind gift? Find what you're looking for here.
  • Restaurant

    Pizza Meine Liebe

    231 High Street, Northcote

    Pizza that's well worth the trip up north.

  • Bar

    The Rochester Hotel

    202 Johnston Street, Fitzroy

    The Rochey is not just your average local pub.

  • Restaurant

    Etta

    60 Lygon Street, Brunswick East

    The team has collectively worked at Attica, Cutler & Co, The Roving Marrow and Rosetta.

  • Pub

    Marquis of Lorne

    411 George Street, Fitzroy

    Drink down on the street, dine at the second floor restaurant or soak up some rays on the rooftop.

  • Bar

    The Standard Hotel

    293 Fitzroy Street, Fitzroy

    The bar offers a comforting retro vibe while huge beer garden is a breezy little oasis that's well worth the search.

  • Bar

    The Everleigh

    Upstairs, 150-156 Gertrude Street, Fitzroy

    Experience the hedonistic pleasures of the 1920s in Fitzroy's hidden cocktail den.

  • Bar

    Carwyn Cellars

    877 High Street, Thornbury

    This Thornbury stalwart has been sating northside thirsts for over a decade.

  • Shop

    The Fishmonger's Son

    703 Nicholson Street, Carlton North

    After the closure of a 100-year-old family seafood business, another family legacy has taken its place.

  • Shop

    Blackfinch

    110 High Street, Northcote

    Bespoke jewellery handmade with ethically sourced Australian stones at a Northcote design studio.

  • Shop

    20th Century Scandinavia

    79 Lygon Street, Brunswick East

    Across two showrooms, this family-run business imports and restores quality mid-century design pieces from Europe.

  • Pachamama Wholefoods + Kitchen - CLOSED

    74-78 Sydney Road, Brunswick

    This Brunswick grocer is now selling fresh, healthy and organic cafe fare.

  • Shop

    Mutual Muse Brunswick

    171a Sydney Road, Brunswick

    This Sydney Road consignment store is battling fast fashion one linen jumpsuit at a time.

  • Shop

    Greener House Nursery

    95 Sydney Road, Brunswick

    A community-minded store for indoor plants, pots and accessories, plus care advice, workshops and gallery nights.

  • Shop

    Henry Lee Barbershop

    145 Johnston Street, Collingwood

    A friendly community space where you can stop by for a trim, a cold beer and a chat.

  • Shop

    Capocchi

    360-364 Smith Street, Collingwood

    Mid-century, vintage, antique and modern furniture and design from a family-run business.

  • Shop

    SWOP

    8 Peel Street, Collingwood

    Say goodbye to fast fashion and buy, swap and sell your preloved clothing and accessories at this Collingwood shop.

  • Bar

    The Moon

    28A Stanley Street, Collingwood

    A moody and atmospheric spot for sipping from an extensive selection of interesting wines.

  • Shop

    Spares Store

    368 Smith Street, Collingwood

    This Smith Street store has independent and limited-run labels across mens streetwear and accessories — and its own gallery space.

  • Shop

    Nicholas & Alistair

    387 Johnston Street, Abbotsford

    Step inside this Abbotsford showroom to discover high-end vintage furniture and design pieces in a gallery-like space.

  • Shop

    Habbot Shoes Studio Store

    2 Robert Street, Collingwood

    Cute and comfortable shoes designed in Melbourne and made in Italy.

  • Cafe

    A Minor Place

    103 Albion Street, Brunswick

    An unassuming cafe with some of the best haloumi in the north.

  • Shop

    Handsom

    163 Gertrude Street, Fitzroy

    This local brand is a staple of Gertrude Street — and in Melburnian's wardrobes.

  • Shop

    The Standard Store

    159 Gertrude Street, Fitzroy

    Supplying chic global fashion to Gertrude Street.

  • Shop

    SpaceCraft

    225 Gertrude Street, Fitzroy

    An ever-changing space that combines gallery and retail.

  • Shop

    Pickings and Parry

    166 Gertrude Street, Fitzroy

    A one-stop shop for all your menswear and grooming needs in Fitzroy

  • Shop

    Rose Chong Costumes

    218 Gertrude Street, Fitzroy

    The only costume shop in Melbourne you need to know about.

  • Shop

    Southwood

    329 Napier Street, Fitzroy

    Furniture and homewares store inspired by natural materials and sustainable living

  • Shop

    American Vintage Clothing Co

    133 Brunswick Street, Fitzroy

    With over 100 different styles and the largest collection of American vintage clothing in Melbourne, go no further for your next Grease-era inspired outfit.

  • Shop

    Lygon St Nursery

    245 Lygon Street, Brunswick East

    You can shop both indoor and outdoor plants at this cute Brunswick East spot.

  • Shop

    Curious Grace

    1 Parslow Street, Clifton Hill

    This Scandi-inspired furniture store is filled with sleek pieces by Australian and international designers.

  • Cafe

    Oneyada - CLOSED

    239 Victoria Street, Abbotsford

    A breakfast offshoot from the team behind much-loved Abbotsford restaurant Jinda Thai.

  • Bar

    The Elysian Whisky Bar

    113 Brunswick Street, Fitzroy

    Only rare whiskies and independent distilleries make the cut at this cosy Fitzroy bar.

  • Restaurant

    Mama Manoush

    175-177 Lygon Street, Brunswick East

    You've been invited to Mama's house for a feast of fresh, authentic and traditional Lebanese food.

  • Bar

    Laundry Bar

    50 Johnston Street, Fitzroy

    Twerk till the early morn in this Fitzroy favourite.

  • Cafe

    Bentwood

    237 Napier Street, Fitzroy

    This Fitzroy cafe's plating up stunning brunch fare to match its warm, designer fitout.

  • Bar

    Little Andorra

    555 Nicholson Street, Carlton North

    A charming Carlton North wine bar where you pull up a stool for a drink and a snack every day from 2pm.

  • Bar

    Dunning Kruger - CLOSED

    436 Lygon Street, Brunswick East

    Pair cocktails and slices of house-made pie at this Brunswick bar.

  • Restaurant

    Takeaway Pizza

    535 High Street, Preston

    Across the road from its OG venue, the Dexter team has opened a takeaway pizza joint that doubles as a by-the-slice wine bar.

  • Cafe

    Project Forty Nine - CLOSED

    107 Cambridge Street, Collingwood

    It’s a little slice of Beechworth in the suburbs.

  • Restaurant

    Ryne - CLOSED

    203-205 St Georges Road, Fitzroy North

    Acclaimed chef Donovan Cooke is offering up a modern riff on classic French flavours.

  • Cafe

    Nomada Cafe y Tapas - CLOSED

    412A Brunswick Street, Fitzroy

    A Fitzroy cafe where you can eat croquettes and churros for breakfast.

  • Bar

    Absinthesalon - CLOSED

    82 Rose Street, Fitzroy

    Fitzroy's Parisian-themed drinking den dedicated to the green fairy.

  • Restaurant

    Fonda Collingwood

    236 Smith Street, Collingwood

    Melbourne's cheap and colourful Mexican chain takes over two storeys on Smith Street.

  • Cafe

    Lune Croissanterie

    119 Rose Street, Fitzroy

    Prepare to queue — these are some of the best croissants in Melbourne, if not the world.

  • Bar

    Noisy Ritual

    249 Lygon Street, Brunswick East

    Brunswick East has a boozy new destination.

  • Bar

    The Rose Fitzroy

    406 Napier Street, Fitzroy

    The Fitzroy mainstay has a new lick of paint and an upstairs wine bar.

  • Restaurant

    MESOB Ethiopian

    213 High Street, Northcote

    Shovel hearty stews and flatbread straight from plate to mouth.

  • Bar

    Il Melograno - CLOSED

    76 High Street, Northcote

    The best scoop this side of Sicily.

  • Restaurant

    Dexter

    456 High Street, Preston

    Hot, sugary brisket doughnuts await you at Preston's no-rules BBQ place.

  • Restaurant

    Kustom Burgers

    861 High Street, Thornbury

    A burger joint that's completely custom.

  • Bar

    Rice Paper Scissors

    307 Brunswick Street, Fitzroy

    Enjoy all the Asian fusion food at Rice Paper Scissors' new Fitzroy venue.

  • Restaurant

    Thaiger Rabbit

    391 Victoria Street, Abbotsford

    A quirky Thai oasis in the middle of Victoria Street.

  • Bar

    The Stone Hotel

    298‒300 Brunswick Street, Fitzroy

    A brand new pub for Fitzroy's busiest intersection.

  • Bar

    Easey's

    48 Easey Street, Collingwood

    The most Melbourne way to down a burger.

  • Bar

    Tramway Hotel

    165 Rae Street, Fitzroy North

    A classic Fitzroy North pub.

  • Bar

    Archie's All Day

    189 Gertrude Street, Fitzroy

    From your morning coffee to your midnight nightcap, Archie's has you covered.

  • Bar

    Rupert

    73 Rupert Street, Collingwood

    This is one foxy dwelling to get trapped in.

  • Restaurant

    Gelato Messina Fitzroy

    237 Smith Street, Fitzroy

    How do you know it's summer? You're standing in the queue at Messina again, dummy.

  • Shop

    The Rose Street Artists' Market

    60 Rose Street, Fitzroy

    A life raft in times of peak gift-giving.

  • Bar

    LongPlay

    318 St Georges Road, Fitzroy North

    Eclectic, laid back and charming, this Fitzroy North bar was made for dates.

  • Bar

    Black Pearl

    304 Brunswick Street, Fitzroy

    A Fitzroy cocktail bar with attitude and atmosphere.

  • Bar

    Jimmy Watson's

    333 Lygon Street, Carlton

    Among the best-kept secret rooftops.

  • Shop

    Blackhearts & Sparrows

    131 Lygon Street, Brunswick East

    A boutique wine store with a difference.

  • Shop

    Third Drawer Down

    93 George Street, Fitzroy

    A perfectly nonsensical collection of weird gifts, unique homewares, and everything in-between.

  • Shop

    Somebuddy Loves You

    193 Smith Street, Fitzroy

    Smith Street's Somebuddy curates a collection of some of the best local designers around.

  • Shop

    Dejour Jeans

    542 Sydney Road, Brunswick

    Once you go Dejour for jeans, you never go back.

  • Bar

    The Gem

    289 Wellington Street, Collingwood

    A Collingwood gem serving up great pub food and true Americana.

  • Bar

    Trumpy

    646 High St, Thornbury

    A decidedly sophisticated take on a neighbourhood bar.

  • Restaurant

    Northern Git

    757 High St, Thornbury

    Sophisticated British comfort food adds a much-needed destination to Thornbury's dining options.

  • Bar

    The Raccoon Club

    145 Plenty Rd, Preston

    With a strict 'no dickheads' policy (that they take very seriously), it really is about drinking better, not more.

  • Bar

    The Alderman

    134 Lygon St, East Brunswick

    A cosy local favourite in the truest sense.

  • Bar

    Dr Morse

    274 Johnston Street, Abbotsford

    $10 burgers, local beers, an open fire and a good Abbotsford buzz.

  • Bar

    400 Gradi

    99 Lygon Street, East Brunswick

    Some of the city’s — and in fact, the world’s — best pizza.

  • Restaurant

    Kumo

    152 Lygon Street, East Brunswick

    Izakaya-style dining at the Brunswick end of a worldly Lygon Street.

  • Bar

    The Spotted Mallard - CLOSED

    314 Sydney Road, Brunswick

    Great burgers in a classic Brunswick grunge-pub.

  • Bar

    Le Bon Ton

    51 Gipps Street, Collingwood

    Oysters, absinthe, smoked meat and a 24-hour licence.

  • Cafe

    Admiral Cheng Ho

    325 Johnston Street, Abbotsford

    Whether it's virtue or flavour you're after, The Admiral has you covered.

  • Cafe

    Little Henri

    850 High Street, Thornbury

    A solid northside brunch spot.

  • Cafe

    Mamma Says

    120 Station Street, Fairfield

    One for the Fairfield locals.

  • Cafe

    Fifteen Pounds

    21-23 Railway Place, Fairfield

    Just like the rest of us, Fairfield survives on seriously good brunch and killer coffee.

  • Bar

    Pabu Grill & Sake - CLOSED

    190 Smith Street, Collingwood

    Serving sake rather than beer, Collingwood's newest pub is distinctly Japanese.

  • Cafe

    Everyday Coffee

    36–38 Sackville Street, Collingwood

    To provide consistently outstanding coffee might sound complicated, but these boys are doing it everyday of the year.

  • Cafe

    North Carlton Canteen

    1008 Lygon Street, Carlton North

    Near the 24-hour florist and the steeply priced milk bar, North Carlton Canteen is the sort of place everybody wishes they had as their local.

  • Bar

    Los Hermanos

    339 Victoria Street, Brunswick

    Los Hermanos has found a niche somewhere between the taco trucks of the north and the classier acts of the inner city and south-side.

  • Cafe

    South of Johnston

    46 Oxford Street, Collingwood

    Wholesome brekkie offerings, couches and free Wi-Fi. What's not to love?

  • Bar

    Hell of the North - CLOSED

    135 Greeves Street, Fitzroy

    You could easily pass by the bluestone home on Greeve's Street, off uber-chic Smith, were it not for the canary yellow door.

Find Your Playground

Inner North Inner East Inner City Bayside Eastern Suburbs Western Suburbs
Tap and select Add to Home Screen to access Concrete Playground easily next time. x